The MPAA has stated that the movie theaters are free to apply the new guidelines if they want to but is not necessarily mandatory. The new policy goes along with the old policy of not allowing things like phones that are able to record videos. The reason for not allowing such items is that people can record these movies and then sell them as bootleg DVDs. Recording and selling the pirated material is a serious crime and criminals can face jail time or a fine. The Washington Post also reports that other establishments like bars and restaurants have started to ban Google Glass. Google Glass has been banned in some establishments to protect other customers and employees' privacy.
link http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/29/headed-to-the-movies-get-ready-to-leave-your-google-glass-at-home/
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